Problem: Forest is a complex ecosystem, connecting living organisms, and such components as air, soil and water. Without green plants, humanity will be sentenced to extinction. Tree plantings done by the efforts of government do not guarantee reforestation to the same extent forests are being eliminated per year.
Solution: ‘PosadiLes.ru’ is a crowdfunding service for the forest restoration in Russia.
Goals and objectives: The main goal is the conservation of nature and the rational use of natural resources through developing a private model for supporting environmental initiatives.
Implementation: In the autumn 2010, after the hot summer when terrible wildfires took place across Russia, tthe ECA Green Movement of Russia, launched the campaign the ‘More Oxygen!’ for tree planting. For 4 years, the program was financially supported by the socially responsible company Faberlic, thanks to which 10 million trees were planted in 47 regions of Russia and 5,000 school nurseries were created under the leadership of ECA activists. The program started with the creation of school nurseries, but in recent years, the main focus was on the massive planting of trees in the countryside, which badly need reforestation.
After four years, the partnership program ended, but the ECA Movement team decided to go on with our activities in reforestation and created a crowdfunding service ‘PosadiLes.ru’.
The service works in three simple steps:
- Make a contribution to plant a single tree or several hectares with 1 tree for $3.
- Get a certificate that confirms a contribution to the restoration of forests for yourself, for your organization or as a gift to you friends or relatives on a memorable date.
- Receive photos and GPS coordinates. After the actual planting, get the photo and GPS coordinates of the new forest.
Not so long ago, the team came up with a new format for involving people in the “forest” problem – the team decided to create the mobile online game “Plant the forest”. The game telss its players about the deforestation problem, about the fact that not far is the time when a person can cut down the last tree. The game can show important things in a simple manner.
Achievements: Since 2015, anyone can plant their own forest even without leaving home. During this time, about 5 thousand people supported the planting of more than 150 thousand trees in 13 regions of Russia.
Phone: +7 495 228-17-90